Those who have been following Sony's somewhat disjointed advertising efforts (to put it mildly) will probably agree that some of the company's most creative spots have featured situations and characters people wouldn't ordinarily associate with mainstream videogames. With the recent introduction of the PlayStation Slim and its sooner-than-expected September release date heating up, here come the first wave of PS3 Slim related ads that help showcase what Sony has learned over the past three years - apparently nothing.
Keep reading for all the seedy details...
As gaming blog Kotaku points out, the first wave of PS3 Slim video ads feature what appear to be severely buzzed Japanese players, who seem to be getting contact highs from using their (unseen) PlayStation 3 Slim console. If you think we're just stereotyping these saggy-eyed, strung-out faces as drug users, it turns out that most of them are. Sony's ad mines several Japanese celebrities with past drug abuse problems, including actor Yosuke Kubozuka, DJ Tsuyoshi Takashiro, as well as several other less-than-fresh faces. Given the trouble that past spots have gathered (demonic babies and racist billboards aside), there's nothing here that would likely make anyone want to touch the PS3 Slim, let alone buy one and enjoy it.
No word if Sony plans to continue this bizarre campaign, or if they have similar plans to unload this frightning concept outside of Japan. A $299 PlayStation 3 Slim is a great idea whose time has come, and it'd be a shame if the commercials sent potential fans running for the hills. Thanks to Kotaku for the info!
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