A recent report from mobile ad tracking firm named (appropriately) AdMob has news that might make owners of the Apple iPhone and iPod Touch smile - you're busy little fingers now account for nearly half of of all mobile browser activity in the United States. Led by the company's inclusive Safari browser, the combined web traffic coming from Apple's mobile machines accounts for 48% of all smartphone traffic in the US. This number easily beats out #2 RIM (with 19%) and Microsoft's Windows Mobile (with 15%) combined. Google's highly anticipated Android platform posted a 2% share.
Worldwide, however, Apple's dynamic duo of mobile platforms still trail Symbian OS, whose massive 41% market share is primarily culled from Asia and African users. Apple's mobile OS is second with a 32% market share thanks to strong support in North America (see above), Europe, and Latin America. RIM's Blackberry was third with 10%, Windows Mobile at 9%, with Palm (4%), Sidekick (2%), and Android (1%) bringing up the rear. AdMob's figures show the Linux-enabled smartphones had neglibible marketshare and thus were not calculated.
But the news is just as encouraging for iPod Touch users, who combined with total web traffic requets from its iPhone cousin helped Apple to dominate the competition. Keep reading for all the juicy, numercial details...
The iPod Touch also posted massive growth in 2008, with overall web requets jumping from 18 million in July to a staggering 292 million in December. This number makes the Touch the number two device in all reported figures, with a 4.7% worldwide share of mobile requests.
Indicators point to Apple's stunning usage rates that go well beyond simple market-share numbers to users actually *gasp* using their devices. iPhone and iPod Touch users are constantly using their WiFi-enabled devices to access the web and download applications, instigating development of platform-compatible online advertising and encouraging open standards-based HTML and JavaScript content that is viewable and accessible by this increasing demographic of mobile smartphone users. Good news for developers getting in early, as their products will likely drive and define this untapped goldmine of potential riches.
For the full report and statistics, check out AdMob's official site right HERE!
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