Activision has been called a lot of things, but unambitious isn't one of them. After practically reinventing the FPS genre with Call of Duty 4, it looks as if the publisher has much bigger plans to help establish the spin-off series than merely changing its name. While most would be happy with high-sales numbers or mere profitability, that isn't good enough this time around. For the upcoming release of Modern Warfare 2, they want the biggest prize of all: the biggest-selling game of all-time.
Ambitious? You betcha, but let's here what brand manager Simon Wells has to say:
"We want to propel this year's title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise's trajectory through preceding launches, and this objective starts to look viable."
Although the more recent Call of Duty: World at War has been a massive hit for the publisher, its reception has been substantially more subdued than its predecessor and that may affect its longterm success. Part of Call of Duty 4's instant charm was its (relatively) restrained expectations, and given the comments above, isn't something its sequel is likely to enjoy.
Thanks to MCV.
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