They say its the player who controls them, but judging from initial sales of EA Play's latest installment of the best-selling SIMS franchise, its them who controls us. The Sims 3 has sold an astounding 1.4 million copies for the PC/Mac platform in its first week of availability and a boon for the home computer gaming market, and EA's best-selling PC game launch in history.
Says Rod Humble, Head of the EA Play Label:
"With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands...The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It's their world now, we can't wait to see everything players create and share."
But the Sim-tacular success doesn't end at home, as the mobile version for the Apple iPhone/iPod Touch platform also sold like gangbusters. Selling for $9.99, the portable version sailed to the top of Apple's Paid Apps position in over 37 countries worldwide within two days of launch, the third game in EA's catalog to reach the position.
EA also mentioned that over 7 million downloads of player created content have been moving across the digital divide, including the Sims themselves, houses, and even stories. Developed by Will Wright, the franchise has moved over 100 million units since launching in 2000, making it one of the best-selling franchises in videogame history. With numbers like these, it doesn't seem likely that's about to change anytime soon.
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